Town of Matthews EDAC will host 2018 Business Summit

Posted on Thursday October 04, 2018
See what’s working for successful business owners across Greater Matthews and learn about new, innovative ways to reach more customers with your own business.

Matthews, NC – Current and future business owners and residents across greater Matthews are invited to attend the 2018 Business Summit: “Matthews Rising: Hot Trends and Marketing Insights for Small Business”.

Excitement is growing in the community and Matthews is seeing the evolution of well-attended special events and festivals, Food Truck Fridays, new restaurants and businesses openings in town, and the popular First Thursday events that bring more people to downtown and more customers into those businesses. At this 2018 EDAC Business Summit, attendees will learn how to optimize their marketing to reach different customers. They will also learn how the town is working to build a supportive climate for existing businesses and encourage new businesses to consider Matthews as a viable location for startups. Local business owners will share their lessons learned about how to reach their unique customer base.

The 2018 EDAC Business Summit is free to attend and will be held from 11:15am to 1:00pm on Friday, October 19, 2018 at Matthews Town Hall, 232 Matthews Station Street. Pre-registration by Friday, October 12 is required since seating is limited. This Business Summit includes lunch, several insightful presentations, and a lively, interactive discussion with the audience.

The keynote speaker is Dr. Brad Brooks, marketing professor at Queens University of Charlotte and an expert on consumer buying behavior.  Panelists will include: Mark Moore, owner of Brakeman’s Coffee; Laurie Horne, owner of the Backyard Birds store; and Rene Robaina, owner of Home Technology Solutions. The event will be moderated by Randy Mitchell, with VR Business Brokers.

Dr. Brad Brooks will share his insights into why customers buy and how businesses can make small changes in their marketing efforts to attract more customers today, and in the future.

“For anyone thinking about starting a business - or relocating one - I believe Matthews is a good location to be successful,” says Matthews Mayor Paul Bailey. “Just look at all the new businesses that have opened here in the past few years.”

Mark Moore co-founded Brakeman’s Coffee in downtown Matthews about one year ago. The popular coffee shop and meeting spot attracts crowds from early morning to late afternoon. “We saw that Matthews needed a comfortable coffee shop in downtown, and the residents have been very supportive since we opened last summer,” he said.

Laurie Horne opened her Backyard Birds store in 2012 in Matthews Festival, and has seen her sales grow steadily in those six years.  She says, “I think Matthews is a great place for business. My customers are more like friends, they’re very loyal and they keep coming back.”

Rene Robaina launched his business 18 years ago. “Home Technology Solutions has grown steadily for us here in Matthews” he says. “Today, our business has expanded to include a commercial division as well.”

Moderator Randy Mitchell noted: “No matter what type of business you own – either retail products, online sales or professional services – Matthews is an attractive place to launch or grow a business - and we will showcase that at this business event.” 

This 2018 Business Summit is presented by the Economic Development Advisory Committee (EDAC) of the Town of Matthews. This business event is free and attendees must register to attend at:  no later than Friday, October 12. Contact Matthews Town Clerk Lori Canapinno with questions by email at: [email protected] or at 704-708-1222.




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